Shel Israel and Josh Bernoff are Both Right — And Wrong
Travel Blogs, Travel Journals, Travelogues, Travel Diaries - TravelPod since 1997 wrote an interesting post today on
Here’s a quick excerpt
Purist versus corporatist. That’s what Shel Israel and Josh Bernoff are arguing about right now. Josh says that neither side will prevail, but rather some hybrid of the two will result. So it is no sin to conceive, create, and deploy a corporate social application. If you have a clear objective and can measure it, you are even likely to succeed. Just recognize that you must start from authenticity, it’s a dialogue, and that the social world cannot be controlled. The companies I work with are s
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