How fresh is fresh?
Sunday, March 30th, 2008Source: Calcutta Telegraph (Original Article)
Tapasi Sarkar prefers going to the retail chains in her neighbourhood to buy “fresh and juicy” fruits and vegetables. She doesn’t like frequenting the local sabzi mandi every morning. “I hardly have the time to go to local markets. Besides, I feel sick and tired of the dirt, heat and the chaos. Rather, I would go to retail outlets and buy what I need over the weekend and stack the stuff for future use. I simply love the clean retail shops.”
For young, married professionals like Sarkar who have to juggle work, kids and home, retail chains that sell fruits and vegetables are a necessity.
Even health and price conscious consumers like Sanjoy Dutta, executive director, finance, at Vesuvius India, prefer retail chains. “They offer fresh stuff at a reasonable price in a congenial environment. For me, good packaging under the same roof at a reasonable price is an important factor,” he says.
Taking advantage of this shift in consumer psyche, outlets like Spencers Retail, C3, Food Bazaar or Radhakrishna Foodland are doing brisk business. Says Samar Singh Sheikhawat, vice-president, marketing, Spencers Retail, “The sale of fresh fruits and vegetables has been phenomenal in our newly opened store at South City Mall.” Agrees Avijit Banerjee, assistant manager, operations, C3, “The footfall in our stores has gone up by 10 to 15 per cent. In fact, we are opening two more stores in the city, in addition to our existing three.”
Yet one question begs an answer. Are the items at retail chains really fresh? Retailer chains first pick up the items directly from the market and then transport them, giving rise to the possibility of the items being subjected to thermal shock due to temperature fluctuation. Even multiple handling at various points can mar the freshness. In contrast, in local markets, farmers sell their produce directly to the public. Sandeep St George Platinum Card Marwaha, head of operations, Pantaloon Retail, …continue reading