Luxury Institute Survey: High Net-Worth Consumers Rank the Most …
Source: PR-USA.net (press release) (Original Article)
Luxury Institute Survey: High Net-Worth Consumers Rank the Most Prestigious Luxury Audio Brands: Ban
High net-worth consumers rated Bang and
Olufsen the most prestigious luxury audio brand in the 2008 Luxury Brand
Status Index (LBSI) survey from the independent New York City-based Luxury
Institute (www.LuxuryInstitute.com). Respondents who would recommend Bang
and Olufsen say “their reputation is unsurpassed,” they have “great
technology and superior sounds.” Bose Corp and Bowers and Wilkins came in
second and third respectively.
“Audio is yet another category with dozens of brands but only a few elite
standouts,” said Milton Pedraza, CEO of the Luxury Institute.
“Interestingly, newcomer Steinway Lyngdorf catapulted itself into the top
five rated brands by combining the revered piano brand name with what
wealthy consumers say is ‘top-shelf quality’ and design. This is the type
of innovation luxury audio consumers have been craving.”
“Our surveys are conducted with independent panels weighted to reflect
national results. The results are tabulated by external analytical experts
to ensure a level of transparency and objectivity that has earned the trust
of consumers, the industry and the media. We strive continuously to
reinforce the trust that allows us to facilitate a constructive dialogue
between wealthy consumers and luxury brands via our surveys,” added
Pedraza.
Following are the 35 Luxury Audio Brands that were rated (alphabetical
order):
1. Acoustic Research
2. Advent
3. Bang and Olufsen
4. Bose Corp
5. Boston Acoustics
6. Bowers and Wilkins
7. Cambridge Soundworks
8. Cerwin Vega
9. Clarion
10. Denon
11. Harmon Kardon
12. JBL
13. JBL Synthesis
14. JVC
15. Kenwood
16. Klipsch
17. LG
18. Logitech
19. Marantz
20. McIntosh
21. Nakamichi
22. NEC
23. Onkyo
24. Panasonic
25. Philips Citibank Clear Credit Card
26. Pioneer
27. Polk Audio
28. …continue reading